Study Reveals Fewer than Half of Retailers are Getting Personalization Right

Reflektion, a unified engagement platform for brands, announced findings of new research and a consumer survey commissioned with Internet Retailer. Based on results from the top 100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers – Digital Personalization: The Missed Opportunity – found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.

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